Land O' Lakes Changes Packaging

 Land O Lakes Changes Packaging

Land O'Lakes has removed the Native American "butter maiden" from it's packaging.
Beth Ford, Land O'Lakes' president and CEO, said the change was made ahead of the company's 100th anniversary to "[reflect] the foundation and heart of our company culture."

"Mia," the Native American woman originally appeared in 1928, seven years after Land O'Lakes was founded as the Minnesota Cooperative Creameries Association. Her presence on the packaging irked the Native American community, which said the image was racist and depicted Native women as sex objects.

They claim seeing the original image, with the butter maiden on it, makes people think of sex trafficking, and makes them see Native Americans as sex objects.


Here is a picture of the original packaging

What are your thoughts about this, is it warrantied or is it just another knee jerk reaction to political correctness?

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